Five Key Steps To Payer Marketing In A Value-Based Market

Competing for the revenue you need – with a great marketing strategy and marketing implementation – is a key challenges for health and human service organizations in our current market. There are multiple payer relationship opportunities – each with its own risks. Essentially, payer relationships fall in four categories – fee-for-service relationship with health plans; fee-for-service with performance incentives; taking on a population health management role with medical homes; and value-based payments (see Navigating The Path To Better Payer Relationships). As these relationships move along the continuum, from fee-for-service to contracts that involve some degree of financial . . .