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Who are your competitors? By definition they are the organizations that compete for the same resources or offer an alternative solution to consumers.

It is common to think about the competition in terms of the "here and now." Our recommended model for competitive analysis is to identify the specific service lines (by consumer cohort and solution) and look at the organizations that are competing to serve those consumers. (My colleague, Joe Naughton-Travers, outlines our "best practice" competitive model in his piece, How To Conduct A Competitor Analysis: Market Positioning For Competitive Advantage.)

But there is a bigger question. What . . .

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