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The relationship between specialty provider organizations and health plans has changed dramatically over the last 10 years. At present, not-for-profit organizations increasingly rely on their relationships with health plans, accountable care organizations, or specialty benefit management companies, making the ability to obtain and retain contracts with health plans an essential element for success.

As a result of this shift, provider organizations need to invest significantly in marketing to and contracting with health plans. We cover the "how-to’s" to developing successful and sustainable health plan partnerships in our July 2023 Management Newsletter, but here I’d like . . .

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