“Implementation is more important than strategy formulation. It should not be a question of developing a strategy and hoping it works, but of developing a strategy and following a logical plan to reach it. Creating the execution plan is difficult but certainly necessary and productive.”
Lawrence Hrebiniak, Professor Emeritus, Department of Management, The Wharton School of the University of Pennsylvania
I’m a big believer in strategic planning. The more the market is changing, the more the competition, the more limited capital and human resources are—the more an organization needs a strategic plan. The reasons are . . .