The big question for most executive teams planning for sustainability in the next couple years is whether they can continue to do what they’re doing—and how they’re doing it—and be financially viable. Many of the executives I’ve spoken with over the last couple months believe that the answer to this question is “yes.” Their logic is sound on the surface:

The pandemic has caused lots of mental health and addiction problems. There will be plenty of demand (and money) for what we do.
The prevalence of chronic diseases in the United States is on the . . .

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