Strategy Is Simple

‘Strategy is simple, but simple is complex.’— Max McKeown

This quote from Max McKeown—an English writer and researcher specializing in innovation strategy, leadership, and culture—is from “The Strategy Book.”  I agree.

The strategic planning process is straightforward—as my colleague Joe Naughton-Travers discusses in his article, How To Create A Strategy For Future Sustainability & Success: The OPEN MINDS Strategic Planning Process.  And when developing strategy, the choices are limited: grow, diversify, close, merge, sell.

But the apparent simplicity belies the challenges. The strategy development process is anchored in assessment of the changes in the external landscape . . .