Strategy, Competitive Advantage & Positioning For Sustainability – What Are The Options?

A huge key feature of organizational survival in the health and human services market is sustainability – or what my colleague Howard Shiffman refers to as “securing sufficient resources to fulfill a mission” (see Sustainability = The Ability To Endure). But how do organizations achieve this? They must have a well-considered strategic positioning that provides (and continues to provide), competitive advantage.

I think that in most markets, the most successful organizations are continually positioning and repositioning. The reason is simple – market changes are coming both swift, and continuous in recent years, and all are having dramatic effects on strategic planning. Executive . . .