A huge key feature of organizational survival in the health and human services market is sustainability – or what my colleague Howard Shiffman refers to as “securing sufficient resources to fulfill a mission” (see Sustainability = The Ability To Endure). But how do organizations achieve this? They must have a well-considered strategic positioning that provides (and continues to provide), competitive advantage. I think that in most markets, the most successful organizations are continually positioning and repositioning. The reason is simple – market changes are coming both swift, and continuous in . . .
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