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Management Newsletter Article | January 23, 2018

There’s No Magic In Venture-Backed Home Care

By Cory Thornton, MS, MFA, Senior Editor

In September, 2016 my family held funeral proceedings in Los Angeles to say goodbye to my grandmother, Flavor Bell Booker, who was only a few weeks away from her 99th birthday. Until that time, she was our first and longest-standing client, dating back to 2013 when HomeHero was nothing more than a paper checklist of screening requirements for the mixed bag of caregivers my dad would find on Craigslist. But today, in what seems like the most bizarre strokes of fate, it brings me great sadness to announce that Flavor will also be one of our last clients at . . .

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