To Grow & How

From a strategy perspective, I’m a fan of growth. In a turbulent market with multiple simultaneous disruptors, organizations need growth for revenue maintenance—for risk limitation through diversification. And I’m not alone. Almost half of chief executive officers (CEOs) said they do not believe their organization would survive more than a decade if they remained on their current path, largely due to new competitors and industry disruption (see Thriving In An Age Of Continuous Reinvention). The right kind of growth is the solution to that problem.

But the specifics matter in creating a solid growth strategy. Sustainable profitable . . .