Working Toward a New Value Proposition

September 22, 2010 I want to wrap up our series on market repositioning with a discussion of value propositions. As the market shifts, as new technologies emerge, as new competitors arise – every organization needs to refine (and sometimes recreate) its value proposition. In short, a value proposition is a clear statement of the tangible results a customer (either payer or consumer) gets from using your services. The more specific your value proposition is, the better. A key element in repositioning your organization in the face of change is keeping a clear view of your value to your customers – now and . . .