Personalized Medicine Hits A Bump In The Road

Personalized medicine made some big strides in 2013, including the launch of many apps that allow consumers to track their own health and develop personalized health plans and interventions – Sonic Boom Wellness, MyFitnessPal, Moves, Fitocracy, Lose It, and WellnessFX to name a few.

Additionally, there were advances in the genomics front. Companies like Navigenics (acquired last year by Life Technologies Corp.) gained traction by marketing a $3,000 gene mapping service with the promise that the price would be slashed by a third (see $1,000 And A Gene Map all members). And the personal genetics company 23andMe received $58 . . .