How Effective Is Your Online Marketing Strategy?

Last month, open enrollment for the health care marketplaces ended – it is estimated that about 8.9 million consumers have purchased health insurance online through healthcare.gov during this open enrollment period (see Traffic boost on HealthCare.gov as Obamacare deadline nears). This flux of online enrollment shows the growing power of the web when it comes to health care.

Consumers are not only looking online to find health insurance, but also to find high-quality, cost-effective health care professionals and provider organizations both within their health insurance networks and for private payment (see Consumers’ Healthcare Power Growing). The . . .