The Bigger The Challenge, The Bigger The Opportunity

"The bigger the challenge, the bigger the opportunity" – this often quoted truism can be applied to many different situations in the health and human service market, but it came to my mind the other day when discussing the shortage of professionals specializing in behavioral health. The numbers paint a stark picture – Up To 90,000 Physicians Needed In United States By 2025 and 44% Of U.S. Population Lives In An Area With Psychiatry Shortage.

Health plans are particularly concerned about this issue. First, there is the economic cost of untreated behavioral health issues, which has been estimated at between . . .