Who Is Your Chief Experience Officer?

Over the years, I have seen some creative executive titles – “Director of First Impressions,” “Creator of Opportunities,” “Chief Amazement Officer,” and “Happiness Advocate” spring to mind. But a new title has cropped up on the health and human service market over the past decade: “Chief Experience Officer.” What does this position do? The short answer is, “improve the customer experience.”

But according to the recent Forbes article, Does Your Brand Need a Chief Experience Officer?, there is a lot more behind that simple answer – Steve Olenski writes:

The “Chief Experience Officer,” or CXO, is an increasingly prominent position in businesses . . .