Hybrid Services Demand Hybrid Marketing

In my wrap of last week’s 2022 OPEN MINDS Strategy & Innovation Institute, the focus of my closing remarks, Dust Off Your Emergency Playbook, was strategy for the turbulent market ahead. It appears that we are leaving one period of market turbulence from the pandemic and entering another driven by stagflation.

A key characteristic that separates 'winners' from 'losers' in these turbulent times is investing in growth strategies (see Is Your Organization In The 17% Or The 9%—Or Somewhere In Between?). Inevitably this is going to involve an expansion of the role and an increase in the budget . . .