Innovation Not

The ability to innovate is key to any organization’s survival in the midst of market turbulence (see Trying To Do Something New? A Checklist For Taking Innovation To Market).;Defined as the process of developing new solutions to deliver value to customers in new and novel ways, innovation is key to maintaining competitive advantage when there is new science or technology or when customers’ definitions of value change.;Right now, both of these factors are at play in the health and human services field.

But executives who have been in the field for a while know that . . .