Consumer-Directed Therapies – Where Consumer Use Has Outpaced Science

Much like consumers are taking to technology to do their banking, their shopping, and their vacation planning – they are taking to using technology to direct their own health care, in a big way. FitBit is just one example – 4.8 million units sold in the last year quarter for $620 million in sales (see Fitbit & Apple Watch Triggered An 118% Surge In Sales and Fitbit Is A Victim Of Its Own Success). There are now over 13,600 health care apps, about six percent of which are focused just on mental health (see 36 Mobile Health Apps Account For . . .