Is Your Marketing Driving Success… Or Driving People Away?

Our team started writing about content marketing strategies a few years ago—focused on building awareness and preference for services and generate referrals (see Take That Marketing Plan Online and Is Your Marketing Plan Up To Speed? The OPEN MINDS Approach To Digital Marketing). Then the world changed with the COVID-19 pandemic. Provider organization executive teams were forced to find new, virtual ways to drive engagement and new revenue—regardless of their target audience (consumers and family members, payers, new talent, referral sources, health care practitioners, etc.).

What happened next? Digital strategies were embraced and content marketing became the . . .