By Monica E. Oss, Chief Executive Officer Our team started writing about content marketing strategies a few years ago—focused on building awareness and preference for services and generate referrals (see Take That Marketing Plan Online and Is Your Marketing Plan Up To Speed? The OPEN MINDS Approach To Digital Marketing). Then the world changed with the COVID-19 pandemic. Provider organization executive teams were forced to find new, virtual ways to drive engagement and new revenue—regardless of their target audience (consumers and family members, payers, new talent, referral sources, health care practitioners, etc.). What happened next? Digital strategies were embraced and content marketing became the focus of provider…
Content Restricted

This article is reserved for members with an active membership. Please register for a Free Membership to view this resource.

Login to access The OPEN MINDS Circle Library. Not a member? Create your free account now!