Keeping Ahead Of The Crowd

How do provider organization executive teams keep their consumer (and payer) referrals in a crowded market? One way is to become a “trusted source” of health information. A recent look at the role of health information, Health Media: How Consumer Content Informs The Future Of Healthcare, speaks to the power of “trusted” health care content.;

Eighty-nine percent of consumers report that they “shop” for at least one category of health care services—and 42% are more likely to choose a provider organization if they provide “regular, relevant” content. Seventy-seven;percent of those said they look for . . .