Keep Those Referrals Coming

Keeping the volume of consumers (and payer contracts) amid increasing competition is a key strategic issue for most health and human service organizations.;The "competition" takes many forms—new organizations, expansion of existing community-based provider organizations and health systems (geographically and by service line), and a growing payvider footprint.;

How are health and human service executive teams preparing to compete? According to a recent survey,;Healthcare Marketing: Key Trends Shaping 2025, they are reshaping their marketing and referral generation strategies in three ways—strategic brand partnerships, adjusting to AI-driven health information marketing for websites, and . . .