By Monica E. Oss, Chief Executive Officer “Everything changed, then changed again” - Tom Petty That is the environment we are living in. New customer market needs and new competition for those customers. In my closing this week at the 2022 OPEN MINDS Performance Management Institute, With Performance Management, Timing Is Everything, the discussion turned to the key requirements for addressing the situation—capital for service line upgrades, new technology, and a marketing plan. But while a good marketing team and a marketing budget are essential, marketing is also a culture that needs to be embraced at every level of the organization. Seth Godin, marketing guru reminds us,…
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