By Monica E. Oss Medicaid rolls grew by nearly 14% last year as 9.9 million consumers enrolled in Medicaid and the Children’s Health Insurance Program (CHIP) between February 2020 and January 2021. With more than 80 million consumers—including 38.3 million children—on the rolls, Medicaid and CHIP combined now serve as the largest single source of health coverage in the United States (see New Medicaid & CHIP Enrollment Snapshot Shows Almost 10 Million Americans Enrolled In Coverage During The COVID-19 Public Health Emergency). But in the face of swelling rolls and increasing socioeconomic challenges for vulnerable consumers, Medicaid plans have their challenges. How do Medicaid leaders address shrinking budgets, changing reimbursement models, workforce crises, technology shortcomings,…