Prioritizing Innovation: It’s About Discipline & Thinking Creatively To Solve Challenges

Innovation is a buzzword that comes up frequently with health and human service executives but it seems to be the exception rather than the rule in the market, which needs to change. For long-term sustainability and to establish and retain market position, executives need to look ahead and create service offerings that are in high demand and will be profitable in the emerging market (see Coming Up With The Next Big Thing). In other words, they need to lean in to market challenges—or what some see as opportunities—and innovate.

To make innovation the rule rather than the . . .