By Monica E. Oss, Chief Executive Officer Effective marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. This was the message in the 2014 OPEN MINDS Planning & Innovation Institute session, How To Position Your Organization For Growth: The Importance Of Planning To Stay Competitive & Keep Your Consumers Engaged, featuring Jonathan Lee, Chief Executive Officer, Signature Health, Inc., and Kelly Farrell, President, designRoom Creative. The session explained the difference between positioning and branding. Positioning is the process of creating differentiation (or "position") of your organization and its services in the mind of customers. Branding is the "identity"…
Content Restricted

You must be a Free or Elite member to view this resource.

Log In | Sign up or learn more about membership options.

Login to access The OPEN MINDS Circle Library. Not a member? Create your free account now!