By Monica E. Oss Effective marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. This was the message in the 2014 OPEN MINDS Planning & Innovation Institute session, How To Position Your Organization For Growth: The Importance Of Planning To Stay Competitive & Keep Your Consumers Engaged, featuring Jonathan Lee, Chief Executive Officer, Signature Health, Inc., and Kelly Farrell, President, designRoom Creative. The session explained the difference between positioning and branding. Positioning is the process of creating differentiation (or "position") of your organization and its services in the mind of customers. Branding is the "identity"…
Content Restricted

This article is reserved for members with an active membership. Please register for a Free Membership to view this resource.

COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer

Login to access The OPEN MINDS Circle Library. Not a member? Create your free account now!