Solutions Instead Of Services

Service = the action of helping or doing work for someone.

Solution = a means of solving a problem or dealing with a difficult situation.

These two definitions are at the core of why a structured process for service line development is critical to the long-term sustainability of specialty and primary care provider organizations. Historically, provider organization clinical teams have thought of themselves as (and have been paid for) delivering services—therapy sessions, office visits, in-home visits, inpatient stays, and more.

But customers are looking for something different. They are focused on “value”—and that value involves a solution to . . .