The 411 Of 988

The 988 crisis line went live last July, almost a year ago (see U.S. 988 Suicide & Crisis Lifeline Is Live As Of July 16, 2022). Since then, there have been 988 public service advertising and announcements on primetime television, cable stations, radio, social media, and more (see 988 PSA - L.A. County Department Of Mental Health / LACDMH and 988 PSA From African American Faith Leaders - HHS Partnership Center.) This has driven brisk utilization (see 988 National Mental Health Hotline Receives 2.1 Million Calls Since 2022 Launch).

Given that, it was striking to learn that only 13% of . . .