The Innovation Conundrum

Strategy and innovation. Right now in the health and human service market, these two concepts go hand-in-hand. For most organizations in the field, building a strategy for sustainability requires innovation. Just expanding traditional services and service lines is not enough.

But, it is important to remember that innovation is more than creativity. Innovation is the process of translating a new idea into a service that creates value for the organization and its customers.

Historically, the health and human service field has not been quick to “innovate.” There are two key issues. First, there is not a consistent process . . .