Executive Briefings | December 1, 2022
Upping Your Consumer Engagement Game
Consumer engagement is a strategic issue for health care organizations of all types. Engaged consumers are more directly and proactively involved in managing their health. And engaged consumers use fewer unnecessary health care resources—and are more likely to be loyal consumers (see Why Consumer Engagement Will Matter More and Consumer Engagement In The Era Of Zoom). But to have “engaged” consumers, the research is clear that . . .