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Consumerism and the age of 'unlimited choice' continues to revolutionize business-to-consumer markets across all verticals including health and human services (see The Age of Priceline Health Care). The latest proof: The Walt Disney Company (Disney), an entertainment behemoth that includes Marvel, 20th Century Fox, Pixar, National Geographic, and its new endeavor Disney Plus (see 5 Reasons Why Consumerism Must Be Part Of Your Strategy).

With competition for entertainment eyeballs at an all-time high, Disney's target customers are embracing unlimited streaming services such as Netflix and Hulu over individual purchases. To enter the “streaming wars” (see The . . .

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