Top-To-Bottom Approach Required In Repositioning Traditional Community Mental Health

June 4, 2001 Top-To-Bottom Approach Required In Repositioning Traditional Community Mental Health  Repositioning a traditional community mental health center to be a cutting edge behavioral health resource for the community is no small undertaking, but it can be done. Ashvin Sheth, Associate Vice President of Clinical Services for Edgewater Systems for Balanced Living (ESBL), spoke of the many issues involved in the strategic repositioning of his organization on May 18 at the 2001 OPEN MINDS Marketing Institute in New Orleans.  In 1996, ESBL found itself in a precarious position. Founded in 1974 as the Gary Community Mental Health . . .