CIGNA Evaluating Second Life Virtual Health Care Community Pilot

OPEN MINDS Weekly News Wire Strategic Health Care News After launching a pilot virtual health care community in Second Life, a computer-simulated world, CIGNA Health Care is evaluating the results to determine promising expansions. The pilot was announced in July 2008 and actually launched later in the year. It provided seminars, interactive displays, educational games, and virtual health consultations to help participants learn and retain health messages about nutrition. By expanding into Second Life, CIGNA anticipated reaching a new group of consumers that might not respond to health education messages delivered through more traditional channels. CIGNA’s Second Life . . .