48% Of U.S. Internet Households Own A Wearable Device That Can Track Health Or Safety Data

As of the first quarter of 2024, 48% of US internet households own a wearable (approximately 59 million households), according to analysis by research firm Parks Associates. This is an increase of 18% since the second quarter of 2020. The company defines “wearables” refers to devices that can be worn, such as smartwatches and fitness trackers to track health data, as well as headphones and earbuds that monitor sound volume.

Overall, Parks Associates noted a significant impact of wearables on improving health and safety outcomes. However, the report also highlights the ongoing opportunities and challenges within the market. Overall observations . . .