American Addiction Centers Sues NAATP Over Ban On Buying Google Ads

On May 6, 2019, American Addiction Centers, Inc. (AAC) sued the National Association of Addiction Treatment Providers (NAATP) alleging that NAATP engaged in anti-competitive efforts and defamatory practices that resulted in disqualifying AAC from purchasing Google advertising. Specifically, AAC alleges that NAATP misrepresented AAC to LegitScript, which issues certifications that Google uses as a prerequisite for purchasing online advertising.

The complaint, American Addiction Centers, Inc. et al., v. National Association Of Addiction Treatment Providers, alleges that NAATP engaged in anti-competitive efforts and defamatory practices and misrepresented AAC to LegitScript. AAC accused NAATP, its employees, its board . . .