Starting November 1, 2020, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) launched partnerships with two digital programs to empower members to reverse their chronic diseases. The partnerships are with Carrot Inc., which provides a smoking cessation intervention called Pivot, and Virta Health, which provides an intervention to reverse type 2 diabetes. The programs are available at no additional cost to Blue Cross NC’s individual under-65 members and fully insured group members. Pivot is an app-based program focused on helping people to quit smoking and then remain abstinent from smoking. The digital solution includes . . .
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