Facebook’s New Policy For Addiction Treatment Ads Requires LegitScript Certification
On August 8, 2018, LegitScript announced that Facebook requires LegitScript certification for organizations that provide drug and alcohol addiction treatment who want to advertise on the platform in the United States. The requirement applies to ads on all Facebook-related products including Facebook, Messenger, Instagram, and Facebook Audience Network. LegitScript is a third-party certification platform that is used by online pharmacies, and now by entities who want to assure verification of health care provider organizations. This makes Facebook the second social media company to require LegitScript certification, following Google's requirement and partnership with LegitScript that was announced in . . .
