On November 9, 2020, Rite Aid Pharmacy announced a refreshed brand, and a new logo, with a "whole health" focus. The goal of its "RxEvolution" strategy is to offer a combination of traditional medicine and alternative remedies. The brand refresh also includes: A refreshed digital experience. New "Stores of the Future." Whole health merchandise. Refreshed Digital Experience: In recent months, Rite Aid completed improvements to RiteAid.com and its mobile app. This 'digital refresh' offers more personalized content, intuitive navigation, and a more . . .