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Executive Education On-Demand | March 1, 2010

Developing a Winning Marketing Plan: A Step by Step Look at Classic Marketing Tools & Their Application in the Field

This presentation, by Jeremy Mann, Senior Associate, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Mann discusses how to acknowledge the differences between strategic planning and marketing planning, the structure of a winning market plan, and the importance of service line definition and metrics in marketing planning. Download the Report . . .

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