Marketing Is Dead: How To Embrace New Tactics & Shift Away From Traditional Marketing Models

This presentation, led by Jim Jenkins, Senior Associate, OPEN MINDS was given on June 11, 2013 at the OPEN MINDS 2013 Planning & Innovation Institute in New Orleans, Louisiana. In this session, Jim Jenkins discusses the shift away from traditional marketing and new tactics for successful marketing in today's environment. The presentation focuses on trends driving the end of traditional marketing in healthcare and how to adapt your organization's marketing plan for the future.
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