Creating Growth Strategies To Maximize Revenue & Scale: The 2024 OPEN MINDS Best Practice Marketing Seminar

This presentation took place at The 2024;OPEN MINDS;Strategy & Innovation Institute. Nicole Garris, Senior Associate, and Christy Dye, Senior Associate for;OPEN MINDS,;discussed how to create a solid but flexible marketing plan informed by deep market analysis that is aligned with long-term organizational goals. Attendees also learned the importance of strategic marketing for organizational success in a changing environment; the step-by-step process for creating a successful marketing plan and how to implement it; key components of developing a marketing budget, including revenue forecasting, expense budgets, and return on investment; and . . .