Log in

Start Your Membership Now

This presentation took place at The 2024;OPEN MINDS;Strategy & Innovation Institute. Nicole Garris, Senior Associate, and Christy Dye, Senior Associate for;OPEN MINDS,;discussed how to create a solid but flexible marketing plan informed by deep market analysis that is aligned with long-term organizational goals. Attendees also learned the importance of strategic marketing for organizational success in a changing environment; the step-by-step process for creating a successful marketing plan and how to implement it; key components of developing a marketing budget, including revenue forecasting, expense budgets, and return on investment; and . . .

Want To Read More? Log In Or Become A Paid Member
Resource Available For Paid OPEN MINDS Circle Members Only
Not a paid member? Don't miss out! Sign up today and receive unlimited organizational access to all OPEN MINDS strategic advice, market intelligence, and management best practices – over 250,000 resources!
Log In
If you are already a paid member, log in to your account to access this resource and more. If you are a free member, you will need to upgrade to a paid membership before accessing this resource.

Become A Paid Member
If you are not yet a paid member, learn more about the OPEN MINDS Circle Market Intelligence Service Membership on our website, reach out to our team at info@openminds.com, or call us at 877-350-6463.

Tagged As: