From Organizational Strategy To Marketing Strategy: How To Develop A Successful Marketing Plan In Sync With Your Future Vision

This presentation was delivered on October 27, 2020 at The 2020 OPEN MINDS Executive Leadership Retreat. In the presentation, the speakers discussed the steps needed to design a successful marketing plan based on your organization’s strategic goals, including key steps to building a successful marketing strategy and comprehensive plans; essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment; and case studies on successful marketing plan development and implementation. The presentation speakers included: Timothy Snyder, Jr., Chief Marketing Officer, OPEN MINDS Emily Korns, MBA, RDN, Vice President, Business Development, OPEN MINDS Download The . . .