How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy
On August 14, 2018, Monica E. Oss, Chief Executive Officer at OPEN MINDS delivered this presentation on developing a marketing plan at The 2018 OPEN MINDS Management Best Practices Institute in Long Beach, California. A winning marketing plan is one of the basic business necessities that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment. This seminar walked through the steps needed to design a successful marketing plan based on your organization’s strategic goals. The following key components were discussed: Key . . .