How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy

This presentation was delivered on August 15, 2019 at The 2019 OPEN MINDS Management Best Practices Institute. In the presentation, the speakers discussed the steps needed to design a successful marketing plan based on an organization’s strategic goals. The session included key steps to building a successful marketing strategy and comprehensive plans; essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment; and case studies on successful marketing plan development and implementation The presentation speakers included: Timothy Snyder, Jr., Executive Vice President, OPEN MINDS Sean Klutinoty, MBA, Senior Associate, OPEN MINDS . . .