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This presentation was delivered on June 5, 2017 at The 2017 OPEN MINDS Strategy and Innovation Institute. In this session, the speakers discussed best practices in building provider organization marketing plans, including how to align marketing plans with strategic plans, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning. The presentation speakers included: Joseph Naughton-Travers, Senior Associate, OPEN MINDS Jim Gargiulo, Senior Associate, OPEN MINDS . . .

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