Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study

This;OPEN MINDS;Executive Roundtable was delivered on October 30, 2025, by;Jennifer Riha, Chief Strategy Officer, and Elsa Warren, Director of Communications at I Am Boundless, Inc. They helped executives reposition their thinking around content marketing to frame it as a strategic driver of market influence and organizational growth. They shared how to deploy thought leadership, authentic storytelling, and insight-driven content to cultivate trust, strengthen reputation, and shape stakeholder behavior.

The discussion also explored how executive visibility, employee advocacy, and interdepartmental collaboration can accelerate content reach and impact, and transform content planning, creation and execution . . .