Organizations needed to pivot quickly during the COVID-19 pandemic with a structured service line portfolio management program that ensured financially sustainability. For many of those organizations, future assurance will be realized with blended service lines that use both face-to-face and virtual solutions. This approach can help increase access, alleviate the shortage of clinical professionals, address consumer needs outside the clinic, and offer more effective treatment. In this executive web forum, we will review a structured approach for both selecting new services and successfully launching them.

Executive attendees will learn how to:

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