This Circle Elite Executive Roundtable was given on October 14, 2021 by OPEN MINDS Vice President of Web Services, Laird Sapir and Senior Associate, Nicole Garris. They discussed best practices for implementing website traffic strategies and measuring success. For example, driving additional traffic to your website can be expensive. How do you know if that traffic matters (i.e., delivers a return-on-investment)? Is that additional website traffic leading to more sales conversions? Executive attendees will learn: Primary traffic drivers both organic and paid How to effectively use social media How . . .
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