This whitepaper was published by Angler West Consultants, Inc. President J. Kevin Fee in October 2020. The whitepaper includes a discussion on the role of innovation in products and business models during periods of market disruption, such as the COVID-19 pandemic, with a specific focus on health and human service non-profit organizations. The essay also considers the consequential effects of the innovative product, process, or model on industries and/or organizations that are the driving force of change . . .